Our  Story

Established in 1997

Wm Moore Jewelers was founded in 1997 in Greeley, Colorado. Almost twenty years later, our mission is the same as it was when we first opened our doors: To provide unique, fine jewelry that exceeds the imagination of our customers at a fair price with exceptional customer service. To provide creative and beautiful custom designs for that unique need. To provide expert jewelry repair, in house, in a timely manner. We're proud of the recognition our store has received over the years. We have been named Best Jewelry Store and Best Family Owned Business in Weld County numerous times and have also been recognized for our service to the community.

Another important recognition comes from our loyal customers, who return time and time again when events in their lives call for a piece of jewelry. Another great recognition comes when parents bring their son in for that first big jewelry purchase - an engagement ring. We are proud to be the jeweler for generations of Weld County families.

About Carl

Born and raised in Greeley, Carl got his start in the fine jewelry business in 1982 at Weiss Jewelers in Greeley where he remained until he opened Wm Moore Jewelers in 1997. He completed the Diamonds and Diamond Grading course at the American Gem Society in 1986 and earned the prestigious Registered Jeweler title from the American Gem Society in 1988. 

Carl has always believed in giving back to the community. Wm Moore Jewelers is a sponsor of the Greeley Stampede. The store has also contributed to the Boys and Girls Club of Greeley, Pregnancy Resource Center, Weld Food Bank, and the Center for Independent Living.


"Karen & Carl are wonderful people. They have the utmost integrity and are pillars in our community! "

Christine Schwartzkopf-Ainsworth

"Absolutely love all my jewels from WM Moore. He has been the family jeweler 
for 20 years."

Rebecca Tasler